Strategic Business Consulting
Mostly Brilliant’s principal, Brooke Wieck, has been working in business strategy, marketing, and research for a quarter (ahem) century.
Our expertise is coupled with a warm, yet professional, approach to consulting and contract services that puts you, the client, and your goals at the center of all we do.
We aim to become an extension of your team - fully immersed, deeply trusted, and by your side every step of the way.
Mostly Brilliant Consulting Services
Business Intelligence
Meet your new in-house research & analytics team!
This service solution was built for DMOs that don’t have the budget and/or need for a full-time research person, but want to get more value out of their data.
MB customizes a reporting schedule and scope to perform regular data analysis and deliver strategic insights to guide you, your team and your board.
Research Strategies
Data paralysis is real! Get clarity on the research and data you have and need - or don’t.
We’ll audit your current sources for gaps, overlaps, and unmet needs before making recommendations for gaining efficiencies and increasing efficacy with additional inputs.
Special Projects
Have a big project coming, but don’t want to permanently increase staff? The MB team will handle your project from RFP to final reporting - avoiding additional hiring or heavy demands on your team.
Our meticulous and informed approach will ensure your investment return is fully, and easily, realized.
Interim C-Suite
Avoid burdening your team with the weight of leadership responsibilities.
With over a decade of executive management experience and an MBA in Strategic Planning, Brooke will fill these temporary positions with deft and professionalism - quickly gaining the trust of your team & board so you don’t skip a beat.
Additional Services
Marketing Strategy & Planning
Between agencies, or not sure you want or need one?
We know that, especially for smaller teams, managing the day-to-day marketing may be doable, but strategically planning large campaigns and media budgets can be daunting. Brooke will use her deep marketing experience and industry insider knowledge to ensure your program has optimal impact, efficiency and performance.
Team Coaching
We mentor with both individual & organizational goals in mind.
As a transformational coach with professional experience in sales, marketing and leadership, Brooke is uniquely capable to motivate your team to overcome challenges, hone skills, build culture and achieve their goals for their careers and for your organization.
Mostly Brilliant Values
Collaboration
The few, the mighty. We are committed to a small book of clients that we know and treat like family. We can’t wait to add you to our tree!
Diligence
We have your back. Whether in our own contracts or those we are managing or procuring for you, we will be thorough and accountable.
Integrity
Trust and transparency are concepts we take to heart. We’ll always be up-front and honest - even when you have something in your teeth.
Our Talent
Brooke Wieck, MBA Principal
Brooke’s combination of analytical rigor, industry knowledge, and creative problem-solving makes her a trusted advisor for organizations ready to elevate their impact.
Brooke brings over 25 years of proven leadership in marketing, business intelligence, communications, and sales, with deep expertise in the tourism and small business sectors.
She has successfully led high-performing teams at Destination Marketing Organizations across Iowa, Colorado, and California, where she developed and executed integrated marketing strategies —consistently delivering strong, measurable results.
In her most recent roles at industry leaders Arrivalist and Sojern, Brooke provided strategic, data-driven insights and media recommendations to a diverse client portfolio inclusive of attractions, resorts, DMOs, and airports.
Her consultative approach helps clients turn complex data into actionable strategies that drive growth and visibility.
